For over 35 years, The Betesh Group has been a leader and innovator in the global consumer products marketplace, with a diverse portfolio of design, marketing, manufacturing and distribution capabilities. We are committed to bringing products to market that exceed our customers’ expectations.

Our Mission

To develop outstanding products
To provide superior customer value
To achieve exceptional growth and high gross profits globally
To grow extraordinary people and reward quality, excellence, innovation and team spirit

Our Retail Partners

Albertson’s, Avon, Babies R Us, Bed Bath and Beyond, Bloomingdale’s, Burlington, Buy Buy Baby, CVS, HE Butt, Hot Topic, JC Penney, K-Mart, Kohl’s, Lord & Taylor, Lowes, Rite Aid, Sears, Spencer’s, Target, Toys R Us, Walgreens, Walmart.

Our Partners and Brands

Apple Bottoms, Baby Phat, Backyardigans, Care Bears, Carter’s, Charles David, Coogie, Disney, Dora the Explorer, Eddie Bauer, Family Guy, Glo, Gloria Vanderbilt, Go Diego Go, Graco, Hasbro, Icon, Jeep, Joe’s, L.E.I., MiGi, Nickelodeon, Penguins of Madagascar, Precious Moments, Southpole, SpongeBob SquarePants, Transformers, Vince Camuto, Wow Wow Wubbzy, Yo Gabba Gabba.

Marketing Services

Marketing plays an integral role in the product development, brand strategy and communications campaigns for every product line we bring to market. Ongoing initiatives include:

Studying macro and micro trends across all industries and applying these trends to our products
Performing propriety research to understand our key target markets
Developing product and brand strategies
Designing and implementing Communications Campaigns, including Public Relations, Advertising and Promotions
Analyzing and securing new licensing opportunities
Tailoring sales initiatives and supporting sales efforts, presentations and trade shows

Product Development

Every day, our teams are hard at work researching and developing new, innovative products. We sift through fashion styles and research market trends to identify products that fill both the needs and the wants of our consumers. Whether scouring the global community for the latest in new materials and technologies, or bouncing ideas around during in-depth brainstorming sessions, we are always searching for the next “must have” products and programs.

Manufacturing

Our products are all tested for compliance and meet or exceed all safety standards.

The Betesh Group manufactures product via third party manufacturers throughout the world.

At our Sourcing, Manufacturing, and Quality Control offices in Hong Kong and China, top industry experts oversee sample development and monitor production. Over 150 employees work to ensure that the highest product quality standards are met, and that employee rights and ethical standards are maintained.

Licensing

The Betesh Group - SpongeBob SquarePants

We have expertise in licensing both brands and character properties, and consider ourselves partners with our licensors. We pride ourselves in unique styling and design for each and every property we take on. We do not “collect” licenses or engage in “label-slapping” - we understand that each licensed program must be studied, and product must be developed with the core brand values in mind.

Inventors

At The Betesh Group, we welcome innovative, unique product ideas from all sources. We embrace the inventing community and encourage submissions within all categories of our business.

Award Winning Creative Services and Packaging

We understand that no product is complete without a unique package to make it stand out on shelf at retail. Our dedicated team of Creative Services designers and engineers commits significant resources to developing outstanding packaging solutions tailored to the needs of each retailer and target market to which we sell. In 2006, we were awarded four awards for excellence in communication and graphic design by Graphic Design USA.